It is some liquid you give to your baby and the survey says your baby wouldn't ever develop peanut allergy. They ask how much you would be willing to pay for it and give options from $0 up to $1000 and over $1000.
'This product contains the optimal distilled peanut extracts plus efficacy boosting vitamins.'
Then it says, 'for the first dose would you rather have... medically supervised, flexibility of doing it at home, other.'
In the future they plan to offer this for other allergens to prevent them (by early exposure) and offered choices for the person taking the survey's preference--peanut, egg, soy, tree nut, ragweed,pollen, dustmites,shellfish, other.'