As I posted, our daughter had a reaction to Healthy Times brown rice cereal. The label mentioned nothing about wheat/gluten
We saved the box and a representative of the Canadian Food Inspection Agency (part of the federal government Department of Health) came to our house to pick up the cereal sample and interview us for details. They tested the cereal, and determined it did contain wheat and gluten. They tested additional boxes and found the same result.
They initiated a product recall, and Healthy Times brown rice cereal was taken off store shelves across the country (Canada).
We recently saw the product back on the shelves (at Loblaws), and there is now a brand new ingredient label n the package, with the following text added at the end of the ingredient information: "CONTAINS WHEAT/GLUTEN"
So we had a big impact as we forced the manufacturer to change its labelling by reporting the reaction to the government. Now others will know this product is not safe for those who are wheat/gluten allergic (or avoid gluten for other reasons ie celiac)
I wonder if the company also changed its labelling in the USA. It would be irresponsible of them not to warn Americans as well that the cereal contains wheat/gluten.