I feel sorry for Divvies. Disney was a huge account for them and it seems as though Enjoy Life got them to drop Divvies for Enjoy Life. I do think the Enjoy Life crunchy cookies are pretty good. I think Divvies are better. The Enjoy Life soft cookies are not very good. The nice thing about Enjoy Life is that their cookies are top 8-free so more FA people can eat them. Divvies *are* very good if you are dairy, egg, peanut and tree nut-free. Maybe if you aren't allergic to dairy and egg and can have ice cream or whatever then they as exciting but they certainly are pretty exciting for my son.
Being MFA makes things way different on this score. Dairy and egg changes everything
and while Enjoy Life is also wheat-free (thus making it accessible to those with wheat allergy, which I respect is also an important thing), I strongly
suspect that this wasn't Disney's reasoning at all, but a desire to cater to the trendiness
now associated with going "gluten-free" as a lifestyle choice.
Frankly, the entire "gluten-free lifestyle" bandwagon REALLY pisses me off because most of the manufaturers and restaurants doing it have not got a clue just how little gluten/wheat it actually takes to cause major problems for people who aren't avoiding just because they like the IDEA of it...
By extension, they are putting the GENUINE article out of business by crowding the marketplace with cheap (and not-particularly-safe) 'gluten-free' products that are really only okay for people who don't NEED them. AUghhhh. Doing it authentically is more expensive than launching an awesome marketing campaign and putting things in pretty packaging, YK?
There are three restaurants in our local area that are like this. I just find it mind-boggling. They've introduced
a major allergen (egg) in order to provide a product which even they admit isn't safe for the theoretical target demographic (gluten intolerance)... "We use a lot of flour, we're super careful, but can't guarantee that there is never, ever, any in the GF product... blah-blah-blah." Begs the question, doesn't it? Well, then, who IS this product intended for??
OH, right. The people who want to PLAY at having food allergies. Nice. You'll cater to THEM, but ignore those who have the real restrictions.
To be clear-- Enjoy Life is a good company. They really DO make good, safe products for thsoe that are wheat allergic, and that is important because there are so few companies that TRULY do so. I'm just a bit skeptical of the decision to pull Divvies' line.