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Author Topic: New EpiPen TV ad . . .  (Read 41949 times)

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Offline ajasfolks2

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New EpiPen TV ad . . .
« on: April 17, 2012, 08:32:00 PM »
The gist of the EPIPEN ad is that you can eat anything and be "safe" so long as you have Epi along.

Trying to get postable video for here.

This is FB link, for those on FB

https://www.facebook.com/photo.php?v=391129507584125

« Last Edit: April 18, 2012, 03:54:03 PM by ajasfolks2 »
Is this where I blame iPhone and cuss like an old fighter pilot's wife?

**(&%@@&%$^%$#^%$#$*&      LOL!!   

Offline Momcat

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Re: New EpiPen TV ad . . .
« Reply #1 on: April 17, 2012, 10:21:30 PM »
Transcript of this ad by DEY aired nationally:

Mom: Excited for Max's birthday party? Should be pretty awesome...
Son: Yeah!
Mom: Even with your peanut allergy and a cake made with who-knows-what. Because we're prepared, right, Jake?
Son: Yep!
Mom: With EpiPen.

Do you think this sends the right message? If not, let's lean on DEY to pull the ad!
DD13 Allergic to Peanuts, outgrew egg, milk 2002.
DS9 Outgrew egg 2012, milk 2005.
Currently Home Schooling

Offline Momcat

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DD13 Allergic to Peanuts, outgrew egg, milk 2002.
DS9 Outgrew egg 2012, milk 2005.
Currently Home Schooling

Offline Momcat

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Re: New EpiPen TV ad . . .
« Reply #3 on: April 17, 2012, 10:23:45 PM »
The following is from Arizona Food Allergy Alliance

AFAA Advocacy Update: MYLAN EXECUTIVE SENT EMAIL TO AFAA PRESIDENT/FOUNDER SUBJECT: Mylan Specialty Response to Your Facebook Posts. Attention food allergy community .... MYLAN STANDS BY THEIR CURRENT AD 100%. They fact reference FAAN in their email. Their main reasoning is that "Avoidance of allergens that cause anaphylaxis is extremely important, but despite best intentions, studies have shown that triggers aren’t always obvious and unintended exposure to allergens can happen, putting lives at risk.", and that they are "This advertising campaign is intended to remind parents about the importance of always carrying an epinephrine auto-injector as a way to complement all their efforts to protect their children who have life-threatening allergies. The campaign is one of many educational initiatives, supported by Mylan Specialty, designed to increase understanding about how to manage life-threatening allergies (including how to minimize exposure to allergens)."

Is this what you and the general public are getting from their ad? Do you feel they are "committed to raising anaphylaxis awareness and preparedness among people directly affected by life-threatening allergies, including parents, caregivers, healthcare professionals, as well as the general public"?

If not, CARRY ON. Contact Dey/Mylan/Epi-Pen and the FDA through the information below. This ad is not appropriate for public consumption and could cost someone their life.

###

Dey Pharma Corporate:
Corporate:

Dey Pharma, L.P.
110 Allen Road
4th Floor
Basking Ridge, NJ 07920
(908) 542-1999 (Main Phone)
(908) 542-2594 (Fax Number)

AKA

Mylan
Corporate:
Mylan
1500 Corporate Drive
Canonsburg, PA 15317
Tel: 724.514.1800
www.mylan.com

Commercially known as "Epi-Pen" brand
Corporate:

Dey Pharma, L.P.
110 Allen Road
4th Floor
Basking Ridge, NJ 07920
(908) 542-1999 (Main Phone)
(908) 542-2594 (Fax Number)

Customer Relations:

Dey Pharma, L.P.
(800) 395-3376 (Main Phone)
(304) 554-4713 (Fax Number)
DD13 Allergic to Peanuts, outgrew egg, milk 2002.
DS9 Outgrew egg 2012, milk 2005.
Currently Home Schooling

Offline Momcat

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Re: New EpiPen TV ad . . .
« Reply #4 on: April 17, 2012, 10:27:18 PM »
Contact info for Khary Burke,
Brand Product Manager, EpiPen® Auto-Injector
Dey Pharma, L.P. (a subsidiary of Mylan Inc)

http://www.indeed.com/r/794539d4713864c0

http://www.linkedin.com/in/kharyburke

https://www.facebook.com/khary.burke
DD13 Allergic to Peanuts, outgrew egg, milk 2002.
DS9 Outgrew egg 2012, milk 2005.
Currently Home Schooling

Offline Macabre

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Re: New EpiPen TV ad . . .
« Reply #5 on: April 17, 2012, 10:48:49 PM »
Wow. Speechless.

Well then, I should head to Red Lobster tomorrow for lunch and just down some fried shrimp.



Not.


Ugh.
Me: Sesame, shellfish, chamomile, sage
DS: Peanuts

Offline GoingNuts

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Re: New EpiPen TV ad . . .
« Reply #6 on: April 18, 2012, 06:19:26 AM »
O.  M.  G.   :o

I had to see it to believe it myself. 

Guess I know what I'll be doing as soon as I get home from work today - firing off a couple of letters.  :rant:
"Speak out against the madness" - David Crosby
N.E. US

Offline Mfamom

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Re: New EpiPen TV ad . . .
« Reply #7 on: April 18, 2012, 07:17:37 AM »
Wow!  this could really complicate the advocacy efforts we've done.  Think about how we manage what our children eat at school, parties, playdates etc.  how many times has someone pushed us saying "its safe!"  Now this ad makes it seem like Epi pen to the rescue, see just have your epi pen and it will be fine!

Or how many people are indifferent and say well, he has that pen thingy, so what's the problem. 

How can FAAN support this ad?  Terrible!
When People Show You Who They Are, Believe Them.  The First Time.


Committee Member Hermes

Offline LinksEtc

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Re: New EpiPen TV ad . . .
« Reply #8 on: April 18, 2012, 07:52:03 AM »
I hope they pull this ad -- a very bad message to be sending.


 :paddle:

Offline Mfamom

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Re: New EpiPen TV ad . . .
« Reply #9 on: April 18, 2012, 07:59:14 AM »
what does this say to a caregiver of a child with allergies?  oh, its not that big of a deal, I have his/her epi pen. 
how about an ad that says yeah for the birthday party!  I have your "safe" treats packed, but we need to still be sure we have your epi pen ! 

Or how about Epi Pen.  Don't leave home without it.  (isn't that an amex ad LOL) 

it says a cake made with who knows what.  (insinuating that he'll be eating it? )
That is not how most parents manage their kid's allergies and that is not the right message to send. 
even if they added  "a cake made with who knows what" even though you have your own treat, you still need to always have your epi pen available.

Wonder if the people who wrote these ads have ANY clue about managing food allergies? 

Once again, FAAN is the "go to" on approving messages that most of the Allergy community doesn't agree with.  I'm so sick of FAAN having all this clout when 99% of the time, I do not agree with their message/approvals
When People Show You Who They Are, Believe Them.  The First Time.


Committee Member Hermes

Offline SilverLining

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Re: New EpiPen TV ad . . .
« Reply #10 on: April 18, 2012, 09:01:44 AM »
Is this blatant enough for a false advertising lawsuit?

Offline momma2boys

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Re: New EpiPen TV ad . . .
« Reply #11 on: April 18, 2012, 09:05:53 AM »
So if you take two, you can have ice cream with your cake?   ~)
peanut, treenut, sesame
Northeast, US

Offline becca

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Re: New EpiPen TV ad . . .
« Reply #12 on: April 18, 2012, 09:21:26 AM »
I suspect, since it is a marketing campaign, they are targeting people who might need epipens, but do not bother.  They will not be selling any more epipens to people like us here.  We already buy as many as we can.  So, if you are the person who thinks, I won't ever need that, and Iknow a few, maybe they are trying to reach those folks.  Make them recinsider.  "Hmmm, maybe I shoud get one." 

Education?  Right.  It is all about money and trying to sell more epipens, right? 

Really misleading ad for the general public to see. 
dd with peanut, tree nut and raw egg allergy

Offline AllergyMum

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Re: New EpiPen TV ad . . .
« Reply #13 on: April 18, 2012, 09:27:39 AM »
Not really surprising.  When they made the new epi's so HUGE regardless of so many complaints, the company showed our community that they really don't care or understand food allergies.
DS - Dairy, Egg, PN, TN, Drug allergies
Canada

Offline Mfamom

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Re: New EpiPen TV ad . . .
« Reply #14 on: April 18, 2012, 10:23:18 AM »
that's true with the redesign.  I wonder if they even did any surveys to the allergic community to find out how they could improve the design. 
I switched to twin ject after that. 

When People Show You Who They Are, Believe Them.  The First Time.


Committee Member Hermes