I suspect, since it is a marketing campaign, they are targeting people who might need epipens, but do not bother. They will not be selling any more epipens to people like us here. We already buy as many as we can. So, if you are the person who thinks, I won't ever need that, and Iknow a few, maybe they are trying to reach those folks. Make them recinsider. "Hmmm, maybe I shoud get one."
Education? Right. It is all about money and trying to sell more epipens, right?
Really misleading ad for the general public to see.
Well, maybe they have something there-- since I'm not sure just how many epipens it would take for me to live as though I didn't
have any food allergies. But I'm pretty sure it's more than a pair of refills every 18 months.
That may be the underlying profit motive, as impossibly ICKY as it seems.
More reactions = more sales. More avoidance = FEWER sales.
Simple, if particularly appalling calculus, that. Don't think that discussions like that
are not made around boardroom tables, though. Take a look at any product safety scandal for examples of who knew what, and when, and the calculation of "how much will it cost to fix versus how much will it cost to pay off the people we kill?"
Fairly short-sighted on the other hand, since if everyone TOOK the implied advice in the ad, they'd soon be selling a lot FEWER epipens when many food allergic people died after massive, catastrophic exposures undertaken with the "not-to-worry, I'll just use epinphrine so that I can live any way I please" attitude they are advocating. Oh, and when many of the incorrectly diagnosed figured out through trial and error that--whoops-- diagnosis was incorrect after all and isn't it great that Timmy doesn't really HAVE a milk allergy after all these years of avoidance...
Remember, Maria Acebal is a former Dey exec. I'm not terribly surprised if there is a partnership between FAAN and Dey/Mylan such that the PR is a well-oiled machine and FAAN is controlling their message on the subject for the sake of that partnership.