Any force applied to the food service industry to properly frame allergy and differentiate it from intolerance and self-selected dietary restriction is a leap forward in passive advocacy. My family won't be able to directly benefit by eating at the establishments but the indirect benefit of standardization in protocols and education to what food allergy actually is certainly helps.
I, too, look forward to the day when the mention of food allergy is not met with a standard reply based on the gluten free lifestyle.