That is my hope, as well, Lakeswimr--
I think FARE could have worked with him and it would have been a nice thing.
But they ARE doing that-- they are (if you look at FARE's offerings on their page) linking to the listings there, and they are also permitting the use of FARE's certification on the listings there, as well.
What they are doing, though, is a very important step that AE isn't positioned to do (and neither are we, nor is KWA, nor Allergic Living), IMO. If every place that wants to be "allergy aware" were like Disney, all good and well.... but it varies SO dramatically what restauranteurs consider "allergy awareness training" or "allergen management." Some of them really need some kind of minimal certification program-- and I'd love to know that when someone claims "allergy aware" and has good word-of-mouth, it means something more than "we're great with your gluten-free fad diet."
I think that places that are already doing the right things are going to have NO beef with this move, and I sincerely hope that it pressures those who aren't-- to do better. Because it's not just about marketing your brand that way, but about walking the walk, too.
It's also so dependent upon individual allergens, honestly... I've never been in a restaurant that served seafood where I could truly eat safely with my SFA. Similarly, I've never been in a vegan one where anyone with a sesame or soy allergy could have.
On the other hand, I know of a place that does an AMAZING job with wheat/gluten, but would be disastrous for anyone with an egg or nut allergy. {sigh}
THAT is still the piece of this which is missing-- and it's still missing in FARE's emphasis, too. IMO, that's a pretty important thing.