To be fair, for those who have not gone to the website donation page it does not in fact say that. I think Boo was poking fun at their approach.
This is so not the approach I would take as a fundraiser. Really not.
In reading the story of Michael (which is far too long for a website and contains spelling errors I would have corrected).
It's great that they have planned giving and other types of giving options, but the donation of cash is an internal type of term and is very oddly listed near the bottom of that menu. An or should have a GIVE NOW button prominently displayed, but when I go to the Cash Gifts page I don't see a donation form. I should. I see text that contains a link for a donatiion form. But when I click that, it's clear they screwed up on inserting a link to a form, because it instead creates an email to them. I build pages like this all the time, and I know exactly how this happened, but it's a problem that they don't even look at their website and know this.