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Author Topic: Mylan Ad Frenzy Part II  (Read 25790 times)

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Offline CMdeux

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Re: Mylan Ad Frenzy Part II
« Reply #75 on: May 09, 2012, 09:52:39 PM »
Hmph.  Well, I'm just offended that nobody seems interested in MY promotional ideas.   ;D

I think that a backside portrait of a person worshipping the porcelain god is VERY compelling.   :evil:



Maybe if my later ad copy included a fun image?

When "all you can eat seafood buffet" sounds like a your worst nightmare-- or just a cruel joke...



Epipen.
Resistance isn't futile.  It's voltage divided by current. 

Western U.S.

Offline SilverLining

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Re: Mylan Ad Frenzy Part II
« Reply #76 on: May 10, 2012, 05:59:11 AM »
Quote
Back to the ad content, I was thinking today about an ad that show a girl and boy on the point of kissing with the "do you know what she ate an hour ago?" type messaging. ("Is that an Epi-Pen in your pocket, or are you just glad to see me?")

That was a public service announcement from Anaphylaxis Canada.

Complete with the "Epi-Pen in your pocket" line?  ;D

I had to look it up on youtube and watch it because I couldn't remember. 

No mention of epi-pen.  But, it could have easily been an ad for epi-pen.  And there would still be people upset that it insinuates it's OK to eat what your SO is allergic too.

The makers of Viagra don't have this problem.   :misspeak:

Offline Mfamom

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Re: Mylan Ad Frenzy Part II
« Reply #77 on: May 10, 2012, 06:51:46 AM »
lol CM

When People Show You Who They Are, Believe Them.  The First Time.


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Offline booandbrimom

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Re: Mylan Ad Frenzy Part II
« Reply #78 on: May 10, 2012, 09:20:34 AM »
I think the print add is equally bad to the tv spot.  I think both send the wrong message.  i don't think it is the same as abstinence-only education.  People can have sex pretty darn safely with the use of some protection.  People can't eat who knows what cakes with the same safety.  One is a life or death issue, the other not so much. 

I didn't mean that the situations were 100% equivalent. I meant that the advocacy approach is equivalent.

I've been thinking about this ever since I wrote it and I have to revise my opinion: the situations are also equivalent.

The mortality rate in childbirth is 24 per 100,000 That's probably very equivalent to the rate of food allergy death. And I'm sure there are many more doctor's visits for STDs than there are for food allergy reactions - many of them resulting in women not being able to have children. That's a more serious outcome than most of us walk away from the ER with.

It comes down to whether we want to admit the behavior is going on (sex, parents taking risks with questionable foods) and do practical things to try to support the best outcomes (distributing condoms, marketing Epi-Pens differently)...or not.

This issue of morality superseding practical public policy is at the heart of America's issues. I am not surprised to find it at the heart of the controversy over this ad.
What doesn't kill you makes you bitter.

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Offline lakeswimr

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Re: Mylan Ad Frenzy Part II
« Reply #79 on: May 10, 2012, 06:08:39 PM »
As I said before,  you assume this ad will be effective on people who do not yet carry epi pens and that the net result will be fewer FA deaths.  I do not agree.  I think this ad will make many LESS safe, may case more reactions and even some deaths.  I think there is a huge lack of info esp about the dangers of bakery cakes and other mystery cakes and this ad is going to make it more difficult for people to get that info.  I admire you desire to think outside the box and question things but I do not agree with your conclusions.  Patting someone on the head who is clearly doing very unsafe things and saying, 'well, that's your comfort zone.  Who am I to say my way is better' could be talking down to people who just simply lack info and it could be a big missed opportunity to get that info to them. 

I have had people here get pissed at me when I pointed out they should have epid their child who was having serious breathing difficulties during a reaction.  What if no one speaks up and newbies see that who don't have good docs and think that is an appropriate way to handle anaphylaxis?  I had an allergist tell me that my father's reaction where his whole body swelled up and he was almost passing out because he couldn't breath well was not serious and benadryl was all he would need ever.  There is a lack of info.  It costs people their lives.  The fatality list is full of these people. 

If your way makes more people collectively safe, great.  I'd support it.  But I do not believe it does or will.  I do think it clearly will put some people at greater risk. 

Offline socks on a rooster

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Re: Mylan Ad Frenzy Part II
« Reply #80 on: May 10, 2012, 06:57:11 PM »
lakeswimr, I think this is the first time we've ever totally agreed.  ;D Your last post summarized my thoughts on the matter.

Offline booandbrimom

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Re: Mylan Ad Frenzy Part II
« Reply #81 on: May 10, 2012, 07:26:17 PM »
I think there is a contingent of people who probably *could* benefit from education. Never said there wasn't.

But there's an even larger one that's rejected the education they've received. You haven't experience it apparently...but too many of the rest of us have for it to just be imaginary.

I didn't say this ad would work. I don't know if it would or wouldn't.

We'll never know. We were too afraid to let them try.
What doesn't kill you makes you bitter.

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Offline Mfamom

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Re: Mylan Ad Frenzy Part II
« Reply #82 on: May 10, 2012, 07:58:45 PM »
Boo, I agree that there are a lot of people who have rejected the education/don't apply it etc.

I think its same as the moms you see carting kids around without seat belts, parents who don't "insist" their kids wear bicycle helmets (not negotiable in our house), parents who let their kids go to the movies unaccompanied etc.

they know seatbelts save lives, they know they are breaking the law by not buckling up seatbelts and making their kids wear helmets. 

People know risks of sexual encounters...unwanted pregnancy, stds etc. but peoplestill engage in unprotected sex. 

People speed on the highway even though they are breaking laws and probably at greater risk of serious injury in an accident.

same with smoking....ny has these horrible smoking commercials and they've talked about how they are ineffective in getting people to quit. 

I think same thing for managing allergies.   
« Last Edit: May 10, 2012, 08:02:53 PM by Mfamom »
When People Show You Who They Are, Believe Them.  The First Time.


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Offline lakeswimr

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Re: Mylan Ad Frenzy Part II
« Reply #83 on: May 10, 2012, 08:55:54 PM »
I haven't seen it very much at all. What I see is that most people with food allergies *first* see a pediatrician or general doctor and in almost all cases they receive incorrect or a lack of information from these doctors.  That is nearly true of everyone.  We do not pass go and get to go directly to an allergist.  We see the pediatrician first.  Sometimes people see an ENT or GI doctor and get lack of info or incorrect info from there most of the time as well.  And then there are the allergists who do not specialize in food allergies or are not up to date on them, of which there seem to be a good % as well and they also tend to give incorrect info or a lack of info or out of date info.  so, most Fa people are exposed first to the wrong info or lack of info and falsely think they know how to handle FAs when they do not.  So, what you think is a rejection of info I see as info that was less than optimal and lacking.  I think that is so much more common than people seeing good allergists who specialize in food allergies and are up to date first of all and getting clear info and then rejecting it.  Even among very good allergists most recommend joining faan and do not go into things such as 'don't eat bakery cakes' even though all would say that one should not eat bakery cakes, etc.  They don't have time for all that. 

Of course we shouldn't think it is a great idea to 'let them try' something that is clearly going to hurt some people.  I don't want random ads that do damage in the process of maybe brining mylar more business.  you are putting a whole lot of eggs into the basket that this ad is more beneficial than harmful and now say you don't know.  Well, I KNOW it is at least harmful to some.  That I can clearly see with my eyes.

I think there is a contingent of people who probably *could* benefit from education. Never said there wasn't.

But there's an even larger one that's rejected the education they've received. You haven't experience it apparently...but too many of the rest of us have for it to just be imaginary.

I didn't say this ad would work. I don't know if it would or wouldn't.

We'll never know. We were too afraid to let them try.

Offline booandbrimom

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Re: Mylan Ad Frenzy Part II
« Reply #84 on: May 10, 2012, 09:07:01 PM »
lakeswimr, if you haven't gotten my point by now, it's not possible for me to make it. You clearly have a vested interest in believing what you believe.

It's moot anyway.
What doesn't kill you makes you bitter.

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Offline lakeswimr

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Re: Mylan Ad Frenzy Part II
« Reply #85 on: May 10, 2012, 09:14:51 PM »
lakeswimr, if you haven't gotten my point by now, it's not possible for me to make it. You clearly have a vested interest in believing what you believe.

It's moot anyway.

No, I do not think we are going to agree on this topic. I do not have a 'vested interest'.  i have a brain in my head an experience and this is my opinion based on those things.  Your brain is telling you something very different and you think you are right. 

Offline ajasfolks2

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Re: Mylan Ad Frenzy Part II
« Reply #86 on: May 10, 2012, 10:41:51 PM »
As to upping the numbers of Epi carrying: 
I think the pharmaceutical companies have a better chance of increasing the number of epinephrine-carrying patients than do the doctors or anyone else.

When the "cool" factor comes into play with the new card-sized epinephrine, then those might be carried more.


Now, CARRIED is one thing.

Actually USING it is entirely another.


Maybe Apple needs to build one into an Ipod and THAT will make a significant difference in the number of carrying patients.

I'm joking.

But not really.



They need to make it a status symbol.  THEN it will be the "have-to-have".

But it will NOT be about life-saving first. . . for now anyway.


It's what we've become in the USA.

And those who cannot afford will continue to NOT be able to afford.



Just MHO, as usual.



« Last Edit: May 10, 2012, 10:44:42 PM by ajasfolks2 »
Is this where I blame iPhone and cuss like an old fighter pilot's wife?

**(&%@@&%$^%$#^%$#$*&      LOL!!   

Offline ajasfolks2

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Re: Mylan Ad Frenzy Part II
« Reply #87 on: May 10, 2012, 10:44:05 PM »
I'm done editing that now.   ;D

 :banghead:  stupid dying sony with the jumping cursor 
Is this where I blame iPhone and cuss like an old fighter pilot's wife?

**(&%@@&%$^%$#^%$#$*&      LOL!!   

Offline Momcat

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Re: Mylan Ad Frenzy Part II
« Reply #88 on: May 12, 2012, 08:40:39 PM »
I have an idea for new ad copy:

Epipen: Let Them Eat Cake!  :happydance:
DD13 Allergic to Peanuts, outgrew egg, milk 2002.
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Offline Mfamom

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Re: Mylan Ad Frenzy Part II
« Reply #89 on: May 12, 2012, 09:48:15 PM »
I have an idea for new ad copy:

Epipen: Let Them Eat Cake!  :happydance:

perfect. 
When People Show You Who They Are, Believe Them.  The First Time.


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